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Vinepair Podcast Taplines: How Coors Capitalized on Craft Brewing’s Boom

Vinepair Podcast Taplines: How Coors Capitalized on Craft Brewing’s Boom

Today on “Taplines,” Dave is rejoined by Keith Villa for the second installment of our two-part episode about Blue Moon’s historic, controversial rise. The two discuss the brand’s soaring success after its rocky first few years in the Rocky Mountains, and how once Blue Moon found its footing in Coors’ portfolio, it started facing criticism from some members of the craft brewing industry. 

 

Read more or listen on Apple Podcasts, Spotify, or Youtube here!