Welcome to Ceria
Our Story
Our love for brewing great beer doesn’t stop at what’s been done before. Beer has always had an essential role in our culture at the center of celebrations, connections and even relaxation. Now, with the opening of markets and minds to the amazing experience of cannabis, we are marrying beautifully crafted beers with the magic of cannabis, proudly bringing into the mainstream an experience both happily familiar and entirely extraordinary.
Interested in CERIA™ de-alcoholized
cannabis beer?
Share your email and zip code below and we'll let you know when CERIA™ products become available in your area.
Our Commitment
At CERIA we are committed to quality in everything we do. That’s why we set sky-high standards for our ingredients, our process and for the experience we deliver. We brew only the highest quality beers – always flavorful, always smooth and drinkable – and infuse them with a micro-dose of only the highest quality cannabis. For a reliable experience that lets you enjoy at your own pace, socially and responsibly.
As part of our commitment to a quality experience we request that you consume responsibly. Don’t drink and drive. It’s not safe, it’s not legal, and it’s definitely not worth it.
We’d love to hear about your quality experiences with CERIA. Hit us back with your thoughts and stories at hello@ceriabrewing.com.
Our Brewing Process
We craft our beers using traditional, proven brewing techniques and high-quality malts, hops and spices for optimal flavor. Once we’ve arrived at the perfect liquid, we take the alcohol out and add the cannabis extract in, carefully metering to get an exact amount of THC in every beer and taking samples constantly to ensure the CERIA you are enjoying is an incredible tasting beer delivering an extraordinary experience every time.
Tastemakers Video Series
CERIA Brewing Company premieres Tastemakers, an original video series that is profiling some of Colorado’s most creative pioneers. These in depth features provide unfiltered and revealing conversations that captures their pioneering spirit and creativity, their inspiration and influences, and insight into theIr craft and culture.
Latest News
CERIA BREWING COMPANY SPOTLIGHTS COLORADO’S CREATIVE PIONEERS
WITH LAUNCH OF TASTEMAKERS, AN ORIGINAL VIDEO SERIES
Recognizing the Work of a Music Producer/Promoter, Tattoo Artist, Chef, Adventure Scientist and Brewmaster
ARVADA, Colo. (August 22, 2019) – While early pioneers are best known for blazing a trail through the American West, the modern day definition of pioneer is more of an innovator, groundbreaker and creator of new products, services or experiences.
Today, CERIA™ Brewing, which broke new ground in Colorado with the state’s first THC-infused NA craft beer, is announcing an original video series called Tastemakers that recognizes the achievements of a group of inspiring and creative trendsetting professionals.
See the trailer here: https://ceriabrewing.com/tastemakers/tastemakers-series-trailer
Tastemakers profiles some of Colorado’s most creative pioneers: Hosea Rosenberg, Bravo TV Top Chef winner and owner of Boulder, Colorado’s Blackbelly and Santo restaurants; Ru Johnson, hip hop executive producer and founder of Roux Black, a creative agency founded in Denver; Lance Talon, acclaimed tattoo artist and founder of Boulder’s Bolder Ink; Ulyana N. Horodyskyj, Ph.D., mountaineer, scientist and founder of Science in the Wild based in Broomfield, Colorado; and Keith Villa, legendary brewmaster, founder of Blue Moon, and co-founder of CERIA Brewing Company.
“These in-depth video features provide unfiltered and revealing conversations with each Tastemaker that captures their pioneering spirit and creativity, their inspiration and influences, and insight into their craft and the culture,” says Jodi Villa, CEO and co-founder of CERIA Brewing.
“They are all inspirational examples of the Colorado pioneering spirit, the same kind of spirit that encouraged us to develop an alternative way to enjoy the pleasurable experience of cannabis in a non-alcohol beer.”
The Tastemakers series will be shared by each Tastemaker on their social media platforms, featured in digital advertising with Bon Appetit, Conde Nast, Fader, Outside Magazine, Rolling Stone, and select Colorado media including 303 Magazine and Do303. It will also be posted on CERIA’s social channels and live on ceriabrewing.com. In addition, the videos will be entered into film festivals and will be shown as part of the CERIA brand’s participation in statewide craft beer festivals and food events.
In conjunction with the Tastemakers series, online followers age 21-plus who reside in Colorado are eligible to win one-of-a-kind Colorado experiences associated with each Tastemaker. Top prizes include VIP tickets to a hip hop concert curated by Ru Johnson; a dinner at Hosea Rosenberg’s Blackbelly restaurant; a custom tattoo from Lance Talon’s Bolder Ink Shop; a guided Rocky Mountain hike mapped by Ulyana Horodyskyj; and a craft beer brewing experience with Dr. Keith Villa at the company’s pilot brewery where CERIA was first created in 2018.
The Tastemakers series will be expanded to feature pioneers in California and Nevada as the brand moves west later this year, according to Doug Christoph, CERIA’s chief marketing officer.
“Great storytelling transcends age, gender, economic status, background and lifestyle. By capturing the right people and their stories on their journey to success, we hope consumers will be enlightened and further open to new experiences, whether hip hop music, enjoying the great outdoors, or sampling a delicious non-alcoholic beer microdosed with THC.”
CERIA Brewing’s THC-infused Grainwave is currently available at over 125 dispensaries throughout Colorado. The brewery recently announced plans to expand its 5 mg. THC-infused Grainwave Belgian White Ale into California and Nevada later this year. Both the THC-infused version and Grainwave NA Belgian White Ale, a non-alcoholic/non-infused style that will be available in fall 2019, will be sold in 12-oz. aluminum cans.
CERIA Brewing was co-founded by legendary brewmaster Keith Villa, Ph.D., and his wife and CEO Jodi Villa, both of Arvada, Colorado. Dr. Villa holds a Ph.D. in brewing science and fermentation biochemistry from the University of Brussels, Belgium, one of the few such degrees bestowed in the world. He was the creator/brewmaster of Blue Moon craft beer before he retired from MillerCoors in early 2018 after 32 years.
CERIA, Inc., a Delaware C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. For more information: Ceriabrewing.com, @ceriabrewing #ceriabrewing
# # #
Media contact:
Jeff Blumenfeld
CERIA Brewing Co.
Arvada, Colorado
203 326 1200 c,
jeff.blumenfeld@ceriabrewing.com
See the videos here:
Trailer
https://ceriabrewing.com/tastemakers/tastemakers-series-trailer
Ulyana N. Horodyskyj, mountaineer, scientist and founder of Science in the Wild
https://ceriabrewing.com/tastemakers/ulyana-horodyskyj
Ru Johnson, hip hop executive producer and founder of Roux Black, a creative agency founded in Denver
https://ceriabrewing.com/tastemakers/ru-johnson
Hosea Rosenberg, Bravo TV Top Chef winner and owner of Boulder, Colorado’s Blackbelly and Santo restaurants
https://ceriabrewing.com/tastemakers/hosea-rosenberg
Lance Talon, tattoo artist and founder of Bolder Ink
https://ceriabrewing.com/tastemakers/lance-talon
Keith Villa, brewmaster and co-founder of CERIA Brewing Company
https://ceriabrewing.com/tastemakers/keith-villa
Editor’s Note: Individual images of each Tastemaker are available upon request.
8-22-19
Pre-4/20 Concert at the Hangar Attracts Hundreds
ARVADA, Colorado (April 24, 2019) – There were exhibits honoring the Apollo space program, a Huey helicopter from the Vietnam War, a B1 bomber, even a moon rock on display when Arvada-based CERIA Brewing Company, makers of Colorado’s first THC-infused beer, celebrated its success and said thanks to its consumers at Wings Over the Rockies Air & Space Museum. The free live concert for fans of the craft beer was held on April 18, 2019, just two days before 4/20, the unofficial holiday celebrating marijuana.
Originally introduced at Colorado dispensaries in late December 2018, CERIA (rhymes with “area”) dealcoholized Belgian-style White Ale sold out within its first four hours. It has since become available in 116 dispensaries statewide, with plans to expand to Nevada and California by this fall. “To emphasize our leadership in bringing the magic of cannabis to beer, one of America’s favorite beverages, we came to a former Lowry Air Force Base hangar filled with priceless examples of the country’s leadership in aviation. It was an opportunity to thank our fans for helping make the brand such a great success,” said brewmaster Keith Villa, Ph.D., who, with his wife Jodi, co-founded the brand in January 2018; daughter Catherine is also involved in the company in a sales and marketing position. Villa is the former MillerCoors brewmaster who created Blue Moon, one of the country’s top 20 best-selling beers, according to Beer Marketer’s Insights.
Hundreds attended the CERIA Concert at the Hangar, drawn by musical talent
Z-Trip, Joseph Arthur, and Adam Deitch, and the opportunity to sample Grainwave. Discount cards were given to attendees for redemption at Colorado dispensaries.
Since its introduction, news about CERIA has gone viral, with major feature stories appearing in mainstream outlets including CBS News, Chicago Sun-Times, Denver Post, Forbes, New York Times, and USA Today, among others.
CERIA’s Grainwave is brewed as a beer with blood orange peel and coriander, then dealcoholized and infused with a microdosed 5 mg. of fast acting THC that leaves no cannabis flavor. Sixty-four calorie CERIA is currently available in limited edition 10 oz. (296 ml) aluminum bottles and four-pack cartons. A 10 mg. THC IPA, 2.5 mg. THC American Light Lager, and other versions are also in the works. THC is the key psychoactive ingredient from cannabis plants that affects how one feels by creating the unique sensation – the “high” – associated with marijuana.
CERIA, Inc., DBA CERIA Brewing Company, a Delaware C corporation, is headquartered in Arvada, Colorado. For more information: Ceriabrewing.com, @ceriabrewing #ceriabrewing
Media contact:
Jeff Blumenfeld
CERIA Brewing Co.
Arvada, Colorado
203 326 1200 c, jeff.blumenfeld@ceriabrewing.com
CERIA BREWING RESPONDS TO CONSUMER DEMAND FOR NON-ALCOHOLIC, NON-INFUSED CRAFT BEER
Grainwave NA Belgian White Ale Launches in Late Summer 2019
ARVADA, Colo. (July 22, 2019) - CERIA Brewing, the craft brewery that made history in December 2018 with Colorado's first THC-infused craft beer, today announced it will be entering the non-alcoholic (NA) beer market with non-infused Grainwave NA Belgian White Ale, which will be sold in 12-oz. aluminum cans. It will initially be available later this summer in Colorado before expanding into California and eventually nationwide and globally wherever NA beers are sold.
CERIA Brewing was co-founded by legendary brewmaster Keith Villa, Ph.D., and his wife and CEO Jodi Villa, both of Arvada, Colorado. Dr. Villa holds a Ph.D. in brewing science and fermentation biochemistry, one of the few such degrees bestowed in the world. He was the brewmaster of Blue Moon craft beer before he retired from MillerCoors in early 2018 after 32 years.
Current trends in the alcohol industry indicate that there has been a gradual, but steady shift toward low- and no-alcohol products.
"This dynamic is being driven by a combination of socially responsible millennials, aging consumers and women who are moderating their alcohol consumption," Dr. Villa says.
A recent example of this is the 26% increase in non-alcoholic beer volume in the U.S. over the Fourth of July 2019 holiday. These trends have been even more pronounced in Europe and the Middle East. In the U.S., it is expected that NA beer will grow at a Compound Annual Growth Rate (CAGR) of over 7% through 2025 according to Global Market Insights, versus minimal incremental growth across the rest of the beer category. This is projected to be even more pronounced for craft beer, with an expected CAGR of nearly 14% globally through 2025, according to Zion Market Research.
"For far too long, consumers have settled for, at best, mediocre-tasting NA products. But, recent entries are attempting to offer consumers alternatives and reasons to reconsider," said Dr. Villa.
"CERIA Grainwave NA, a spin on our THC-infused Belgian classic with about 75 calories, is a great tasting, refreshing, medium-bodied ale with no alcohol."
Dr. Villa continues, "With the objective of providing the finest non-alcohol THC-infused craft beer, our research, experimentation and development has resulted in a high quality, great tasting non-alcohol/non-infused product that serves as the base for our infused CERIA brand - to be enjoyed by consumers seeking high quality and great taste without alcohol."
Jodi Villa, CEO of CERIA Brewing adds, "After receiving rave reviews about the taste of CERIA's THC-infused beer, and witnessing the increased growth in non-alcoholic beers nationwide, especially among the self-described 'sober curious,' we saw an opportunity for a non-infused, non-alcoholic craft beer we could sell well beyond dispensaries, in fact anywhere NA beers are sold domestically or globally."
Additional beer styles, both infused with THC and non-infused, are being developed by CERIA and will be announced later this summer.
To create a more enjoyable beer-drinking experience, CERIA's entire line-up will be offered in 12-oz. cans.
CERIA, Inc., a Delaware C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. For more information: Ceriabrewing.com, @ceriabrewing #ceriabrewing
Media contact:
Jeff Blumenfeld
CERIA Brewing Co.
Arvada, Colorado
203 326 1200
jeff.blumenfeld@ceriabrewing.com
7-22-19