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CERIA Brewing Rewards Coloradans for Helping Save Lives

CERIA Brewing Rewards Coloradans for Helping Save Lives

Based in Colorado and family-run, CERIA Brewing cares deeply about the local community. That’s why in honor of National Blood Donor Month, and in recognition of Dry January®, we decided to partner with Vitalant, the nation’s largest independent, nonprofit blood services provider, to offer free beer to Colorado blood donors throughout January.

Donating blood is an honor that is close to CERIA co-founder, Dr. Keith Villa’s heart. A Colorado native and 3rd generation Coloradan, Dr. Villa has been an active blood donor for over 30 years and is supporting the donation drive in January when supplies are typically lower due to the holidays, cold weather, busy schedules, and cold and flu season. In Colorado, Vitalant needs to collect more than 450 units each day to meet patient needs across the state. The need is particularly urgent now as the pandemic forced 539 Colorado blood drives to cancel in 2021 alone!

“I know my donation can be used by patients who are in critical need of blood in a variety of emergency situations as well as for routine lifesaving surgeries, cancer treatment and more,” Dr. Villa says. “And while it is recommended that blood donors refrain from drinking alcohol before giving blood and shortly after donating, there’s no reason they can’t be rewarded with the great taste of a 0.0% ABV craft beer.”

For all of January, donors age 21+ who donate blood at any of Colorado’s nine Vitalant blood donation centers will receive a voucher for a free six-pack of CERIA’s alcohol-free craft beers, while supplies last. Vouchers are redeemable online at

Dr. Villa adds, “According to the World Health Organization, ‘blood is the most precious gift that anyone can give to another person — the gift of life. A decision to donate your blood can save a life.’”

January: A Month to be Celebrated

January is National Blood Donor Month, a time to acknowledge and reward the lifesaving impact of blood and platelet donors. It has been celebrated each January for over 50 years and coincides with one of the most difficult months to maintain a sufficient blood supply for patients. Considering donating? Read through blood donor eligibility requirements first. There are nine Vitalant donation centers in Colorado and additional blood drives throughout the state every week. Click here to find a blood drive near you.

Dry January® is for anyone who thinks they would benefit from a break from alcohol. It is a chance for people to reset their relationship with alcohol. Participating in Dry January® is good for your skin, your energy, your weight and your mental well-being. Whether or not you’re participating in Dry January® this year, we appreciate you learning about this special partnership and considering donating blood! Even one donation can make a life-saving difference.

Here's to a happy & healthy 2022!