Beverage Industry: Ceria debuts new brand identity on alcohol free, THC beverages

Beverage Industry: Ceria debuts new brand identity on alcohol free, THC beverages

Ceria unveiled a thought-provoking new brand identity that pays homage to Ceres, the ancient Roman goddess of the harvest, it says. The new packaging reveals earthy purple, blue and green tones that are classically inspired, yet have a modern and abstract feel for a universal appeal, it adds.

“We are incredibly excited to take Ceria to the next level with our new refreshed look that serves the modern imbiber with beer and THC options that don’t compromise on authentic beer flavor or enjoyment,” said Co-Founder and Brewmaster Keith Villa in a statement. “Say ‘hello’ to complex flavor notes, and ‘goodbye’ to hangxiety.”

The new packaging designs can be found on the brand’s Grainwave (Belgian-style White ale) and Indiewave (IPA) craft beers, available in both alcohol-free only and alcohol-free plus THC/CBD-infused collections. While both collections are alcohol-free at 0.00% ABV, the Grainwave in the THC collection includes 5 mg of THC, and Indiewave includes 10mg THC and 1 0mg CBD.

The Ceria AF collections sell for a suggested retail price starting at $9.99 for a six-pack and THC collections sell for a suggested retail price starting at $8 for individual sale. Ceria AF is available nationwide at Total Wine & More stores and select H-E-B, Target, and Buffalo Wild Wing locations; and Ceria THC is available in recreational dispensaries in Colorado and California.

Read article at Beverage Industry