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Hi Keith, thanks for joining us today. Too often the media represents innovation as something magical that only high-flying tech billionaires and upstarts engage in – but the truth is almost every business owner has to regularly innovate in small and big ways in order for their businesses to survive and thrive. Can you share a story that highlights something innovative you’ve done over the course of your career?
In 1995, I created Blue Moon beer, before most people were familiar with Belgian-style beers.
In 2018, after co-founding Ceria Brewing Company with my wife, I created and patented a method for making alcohol-free beers. Most craft style beers in this space are non-alcoholic, meaning less than 0.5% ABV. Alcohol-free means 0.00% ABV. Ceria is the only alcohol-free craft beer that we know of in the U.S.
Our alcohol-free beer is a platform for adding cannabis, which Ceria offered for 2 years before putting it on hiatus due to its federal illegal status. During that time, I authored the book “Brewing with Cannabis, Using THC and CBD in Beer”.