University of Colorado: Craft-beer pioneer is still eyeing the next big thing

By Clint Talbott

Keith Villa, who invented Blue Moon Belgian White, thinks cannabis-infused beer might take off; he and his wife, Jodi, both CU Boulder alums, have launched an alcohol-free brewery that could help lead the way

Keith Villa did not set out to shake up the American beer industry. He’d aimed to become a medical doctor, but his love of biology led him to become a bona fide beer doctor. That led to the kind of career that happens once in a blue moon.

Or, rather, a Blue Moon.

In 1995, Villa invented what’s now known as Molson Coors Blue Moon Belgian White beer. Ultimately, it became the largest craft beer on the market.

After more than three decades at Molson Coors, Keith Villa and his wife, Jodi Villa, launched Ceria Brewing Co., which brews alcohol-free beer and is eyeing the potential for alcohol-free beer infused with cannabis. The Villas are still busy innovating, and their latest chapter is still being written.

It’s a tale with several plot twists, but one key player was the University of Colorado Boulder.

Check out Clint's full interview with Keith here!