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The non-alcoholic (NA) beer scene in the U.S. has soared in recent years and isn’t slowing down. In fact, the market is projected to reach more than $23 billion in 2025. A desire for healthier drink options and less alcohol consumption is certainly a part of the surge, but another possible reason for this popularity is the improved quality and taste of NA brews.
Keith Villa, founder of Arvada-based Ceria Brewing, saw a lot of potential in the alcohol-free space with a growing number of people wanting to reduce or eliminate alcohol. Villa created the popular Blue Moon back in 1995 while at Coors Brewing Company, now known as MolsonCoors. He retired from Blue Moon in 2017 and created the brewery dedicated solely to making alcohol-free beers.